Legal & Advice

Business Development Agent

The client's existing matters are in the CRM. The firm learns about the new project from the press.

Identifies potential for new engagements and growth from your data.

Open agent
Public administration

Four processes that take up the most time today

Developed in Germany · Hosted in the EU

Developed in Germany · Hosted in the EU or on-premises

Delivered together with

STACKIT Sovereign hosting in Germany, single-tenant from the first user.
Rödl Legal, tax and compliance expertise for legally sound deployment.
4P Consulting Advisory and implementation for the public sector, starting with the AI readiness assessment.

Four engagements with the same group, and nobody sees them together.

Every team keeps its engagements in the CRM under the name of the individual company, not the group. Before a sales meeting, someone pieces the existing work together by hand, along with the commercial register, the annual report and press releases. By the time the briefing is ready, the meeting has often come and gone.

4engagements with the same groupEmployment law, intellectual property and two transaction mandates run side by side.
3officesThe engagements sit with three offices, each with its own CRM entries.
7spellings of the group's nameSubsidiaries, short forms and legal-form suffixes fragment the record.
2 hoursresearch per meetingCommercial register, annual report and press releases are searched afresh before every meeting.

Anyone who walks into the meeting with the complete picture already knows the client's open question, and that is where the 30% higher win rate comes from.

The 30% higher win rate is this agent's headline figure. Four engagements, three offices and seven spellings show what a group client looks like in a CRM that has grown over the years; they are not measured values.

Three steps through the process.

Business development decides who is approached and when; the agent pulls engagement, CRM and market data together into a sales briefing and backs every talking point with its source.

Merge the group's engagements in the CRM

The agent gathers every entry on a client across spellings and subsidiaries. It assigns them to the parent company and records where each entry came from.

Client Nordwerk Group, 4 engagements merged from 7 spellings

Back talking points with sources

Alongside the existing work, the agent sets out what is publicly known about the client, such as a shareholding notification or a new construction project. For every point it gives the source and date.

Market section of the briefing, 5 points, 2 of them from the 2025 annual report, page 34

File the sales briefing on the engagement

The agent brings existing work, contacts and talking points together on one page. The team knows the history and the open question before it walks into the room.

briefing_nordwerk_1109.pdf, 1 page, 4 engagements, 5 sourced talking points

What the agent does not do.

It does not approach any client.

It files the briefing on the CRM record. The business development manager decides who calls and when.

It does not commit to a fee.

It states the scope of the existing engagements and the talking points. The partner negotiates the price and scope of any new engagement.

It does not run conflict checks.

It shows that the firm already advises the Nordwerk Group on employment law. Whether a new engagement raises a conflict with an opposing party is for the firm's conflict check to establish before it is accepted.

Connected systems

  • CRM
  • matter management
  • commercial register lookup

Operations

  • Deployment modelEU cloud, private cloud or on-premises
  • Data processingGDPR-compliant, no model training on your data
  • Responsible teamsBusiness development, marketing

The questions that come up before the first meeting.

How quickly is the Business Development Agent ready to use?

A pilot typically runs on your own data within 4 to 6 weeks. The agent connects to your existing systems rather than running as a separate, parallel environment.

Where is the data processed?

EU cloud, private cloud or on-premises. Processing is GDPR-compliant and models are never trained on your data. Details in the Trust Center.

Where does the figure “30% higher win rate” come from?

It is based on experience from comparable projects and process benchmarks, not a commitment. We establish the realistic effect for your organisation in the assessment before the pilot.

Related agents.

Intake review, case 2026/04711

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