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Campaign Analytics Agent

The report lands on Friday. Until then, even the most expensive channel keeps running.

Uses data to sharpen marketing campaigns.

Open agent
Public administration

Four processes that take up the most time today

Developed in Germany · Hosted in the EU

Developed in Germany · Hosted in the EU or on-premises

Delivered together with

STACKIT Sovereign hosting in Germany, single-tenant from the first user.
Rödl Legal, tax and compliance expertise for legally sound deployment.
4P Consulting Advisory and implementation for the public sector, starting with the AI readiness assessment.

One campaign across four channels produces four sets of figures that do not add up.

Click data sits in the ad account, orders in the shop system, existing customers in the CRM. For the weekly report, someone pulls three exports, matches the campaign names by hand and recalculates revenue per segment. By the time the report is ready, this week's budget is already allocated.

4channelsSearch, social, newsletter and price comparison site all run for the same promotion.
3exportsAd account, shop system and CRM each deliver a file with its own campaign naming.
9segmentsNine target groups are addressed; at the end, the results are evaluated for all nine together.
6 dayslagThat is how long the matching takes, and by then the promotion week is over.

The 25% higher campaign performance comes from moving budget from the weak segment to the strong one while the week is still running.

The 25% higher campaign performance is this agent's headline figure. The nine segments and the six-day lag describe a typical weekly cycle in campaign management; they are illustrative, not counted.

Three steps through the process.

Campaign management decides where the budget moves; the agent breaks clicks, orders and cost per order down for each of the nine segments.

Merge campaign data from three sources

The agent reads the ad account, the shop export and the CRM and aligns the campaign names. Different spellings of the same promotion are merged.

Campaign: Barbecue Season Promotion Week 2026, 3 sources linked, 17 name variants merged

Show revenue per segment

For each target segment, the agent sets clicks, orders and revenue side by side. Segments below the campaign average are flagged, together with the source of the figure.

9 segments shown; New Customers Price Comparison at 34 euros per order against a campaign average of 12 euros

Compile the week's campaign report

The agent compiles the report with figures per segment, channel and period. Campaign management uses it to allocate the budget.

kampagnenreport_grillsaison_KW19.pdf, 9 segments across 4 channels

What the agent does not do.

It does not reallocate budget.

It shows which segment returns what revenue per euro spent. The performance marketing manager approves the budget shift in the ad account.

It does not judge whether a weak segment is down to the creative or the price.

It breaks the figures down by segment and channel. Campaign management establishes the cause, running a test if in doubt.

It does not see orders placed in store after an online ad.

It analyses what the shop system and the CRM record as an order. In-store revenue from the same promotion stays outside the report.

Connected systems

  • CRM
  • shop system
  • BI platform

Operations

  • Deployment modelEU cloud or private cloud
  • Data processingGDPR-compliant, no model training on your data
  • Responsible teamsMarketing, e-commerce

The questions that come up before the first meeting.

How quickly is the Campaign Analytics Agent ready to use?

A pilot typically runs on your own data within 4 to 6 weeks. The agent connects to your existing systems rather than running as a separate, parallel environment.

Where is the data processed?

EU cloud or private cloud. Processing is GDPR-compliant and models are never trained on your data. Details in the Trust Center.

Where does the figure “25% higher campaign performance” come from?

It is based on experience from comparable projects and process benchmarks, not a commitment. We establish the realistic effect for your organisation in the assessment before the pilot.

Related agents.

Intake review, case 2026/04711

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