Uses data to sharpen student marketing.
Developed in Germany · Hosted in the EU or on-premises
Delivered together with
Sovereign hosting in Germany, single-tenant from the first user.
Legal, tax and compliance expertise for legally sound deployment.
Advisory and implementation for the public sector, starting with the AI readiness assessment.
Ads run on one platform, the newsletter on its own tool, the fair list arrives as a spreadsheet and the application lands in the application portal. For the report, someone merges the four sources by hand, usually by email address. Anyone who has changed email address in the meantime drops out of the match.
The budget for the next wave goes to the segments that produced the 197 enrolments rather than being spread evenly across all eleven programmes; it is this reallocation that lifts conversion by 30%.
The 30% rise in conversion is this agent's headline figure. No institution reported this campaign season in these terms: the 6,800 contacts and 197 enrolments across eleven programmes are an illustrative case used to work through the calculation above.
The agent merges data from the ad platform, newsletter, fair list and application portal in the CRM. Records it cannot match with confidence are kept separate.
6,800 contacts, 5,940 clearly attributed, 860 without a channelThe agent compares segments by region, school type and programme interest with the applications actually received. It shows where high reach meets few applications.
Vocational upper secondary segment, North region, 1,430 contacts, 9 applicationsThe agent summarises segments, cost per application and proposals for the next wave. The head of marketing makes the selection.
Report across 11 programmes, cost per application between 22 and 260 eurosIt presents proposals per segment with cost per application. Booking and delivery are the head of marketing's job.
For the vocational upper secondary segment in the North region, the report shows 1,430 contacts and 9 applications. Whether to promote the programme anyway is for the university leadership to decide.
Anyone who applies through the Dialogue-Oriented Service Procedure (DoSV) arrives in the application portal without a campaign tag. The agent keeps these cases separate and does not assign them to any segment.
Connected systems
Operations
A pilot typically runs on your own data within 4 to 6 weeks. The agent connects to your existing systems rather than running as a separate, parallel environment.
EU cloud or private cloud. Processing is GDPR-compliant and models are never trained on your data. Details in the Trust Center.
It is based on experience from comparable projects and process benchmarks, not a commitment. We establish the realistic effect for your organisation in the assessment before the pilot.