The particulars are waiting for three inputs, and the flat stands empty until they arrive.
The property data sits in the ERP, the photos and floor plan in the file store, the energy performance certificate in document management. For every set of particulars, someone gathers them again and writes the text from scratch. The target group is chosen by gut feeling, even though the CRM shows who responded to comparable units.
3inputs per set of particularsFloor plan, energy performance certificate and property description sit in three separate stores.
5 daysuntil the draft is readyThe text is written alongside other work, between viewing and handover.
2approval roundsMarketing and property management check the draft one after the other.
8 daysvacant before listingOnly after the draft and both rounds does the unit go on the portal.
The gain of 30% faster marketing comes from cutting five days off the vacancy before listing.
The 30% speed-up in marketing is this agent's headline figure. The eight days between notice and listing reflect a typical lettings process; they were not measured.