Financial sector

Sales Enablement Agent

The customer is in the meeting room at half past ten. Nobody has pulled their data together beforehand.

Gives advisers proposal and product suggestions that fit the customer's context.

Open agent
Public administration

Four processes that take up the most time today

Developed in Germany · Hosted in the EU

Developed in Germany · Hosted in the EU or on-premises

Delivered together with

STACKIT Sovereign hosting in Germany, single-tenant from the first user.
Rödl Legal, tax and compliance expertise for legally sound deployment.
4P Consulting Advisory and implementation for the public sector, starting with the AI readiness assessment.

It takes eleven window switches to get from the last appointment to the first suggestion for the next.

Before the appointment, the adviser looks in the CRM, the securities holdings, the product catalogue and the note from last year's annual review. Four sources add up to eleven look-ups, because the catalogue alone comes up four times: the terms for each product are kept somewhere else. With only twenty minutes to spare, preparation shrinks to a glance at the CRM.

20 minutesbetween two appointmentsThat is all the slack the adviser has when the diary is full.
11window switchesCRM, securities holdings, product catalogue and last year's note are opened one after another, several times over.
80products in the catalogueThat is how many the adviser can choose from; she has a dozen in her head.
3suggestions in the meetingPreparation will not stretch to more, and they usually come from the same dozen.

The branch manager first sees the 30% higher closing rate in the annual reviews where the opening line is about the customer's expiring savings plan.

The 30% higher closing rate is this agent's headline figure. Eighty products and twenty minutes between two appointments describe a typical day in branch advisory work; none of it is measured.

Three steps through the process.

At the start of the appointment, the adviser opens a folder the agent has built from the holdings, last year's note and the catalogue; she chooses which suggestion in it to raise.

Set customer history and holdings side by side

The agent reads the customer record in the CRM, the securities holdings and the note from the last annual review. It puts changes since last year at the top.

Customer sheet BER-2026-7719, 4 sources analysed, securities account with 5 positions

Choose suitable products from the catalogue

The agent compares the holdings with the product catalogue and suggests the products that fit the existing investments. For each suggestion, it explains what it is based on.

Suggestion list, 3 of 80 products with reasoning from holdings and last year's note

Provide the meeting folder in the CRM

The agent files the suggestions, reasoning and guide as a folder in the customer file in the CRM. The adviser opens it at the start of the appointment.

gespraechsmappe_BER-2026-7719.pdf, 3 suggestions and 1 guide for 30 minutes

What the agent does not do.

It does not send out offers.

It puts three suggestions with reasoning in the customer file in the CRM. The adviser decides in the meeting whether to offer any of them, and which.

It does not establish whether a product is suitable for the customer.

It shows which products fit the holdings and existing investments. The financial adviser checks suitability in the meeting and records it in the minutes.

It has no access to the customer's building society and insurance holdings with the group's partner institutions.

It builds the suggestion from the bank's own account, securities holdings and last year's note. The adviser brings anything the customer has taken out with the partner into the meeting from her own overview.

Connected systems

  • CRM
  • securities account system
  • product catalogue

Operations

  • Deployment modelEU cloud, private cloud or on-premises
  • Data processingGDPR-compliant, no model training on your data
  • Responsible teamsSales, customer advisers

The questions that come up before the first meeting.

How quickly is the Sales Enablement Agent ready to use?

A pilot typically runs on your own data within 6 to 8 weeks. The agent connects to your existing systems rather than running as a separate, parallel environment.

Where is the data processed?

EU cloud, private cloud or on-premises. Processing is GDPR-compliant and models are never trained on your data. Details in the Trust Center.

Where does the figure “30% higher closing rate” come from?

It is based on experience from comparable projects and process benchmarks, not a commitment. We work out the realistic effect for your organisation during the assessment before the pilot.

Related agents.

Intake review, case 2026/04711

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